When you’re managing a social strategy its vital to regularly run and analyze reports. Time consuming, yes, but this is how you can really learn what works and what doesn’t. There’s much more to it than wit, likes, and comments, and understanding the details will hugely benefit you in the long run. Social media marketing is great fun, yes, but when you lose track of the fine details, you could see some nasty results!

Remember, when you export your data, you get far more details than when a social media “insights” dashboard summarizes it for you. So dig into some pie and coffee. That doesn’t sound that bad, eh?