CrushIQ Hires Leading Digital Marketer for Top Retail and Consumer Packaged Goods Brands, Katie McCormick, as VP of Digital
CrushIQ, a leading digital marketing and consulting boutique, announces that Katie McCormick joins the firm as Vice President of Digital. McCormick will be responsible for digital, social and mobile media strategy development and implementation for clients. She will also lead the firm’s digital business development.
“Ms. McCormick brings significant expertise to our firm as well as key relationships with industry insiders and technology companies,” said Amy Tharrington, Partner and founder of CrushIQ. “She will elevate our already dynamic service offerings with her clear focus on our clients’ digital strategies and social properties and with her emphasis on engagement, growth, quality and innovation.”
McCormick brings to this role significant experience in all areas of digital and mobile marketing including SEO, paid search, e-commerce, e-mail deployment, digital media and analytics. McCormick has extensive digital and management experience with such well-known brand names as Director of Digital Marketing for New York & Company, as Digital & Mobile Media Director for Macy’s and as Web Development Manager for Revlon. Additionally, she has agency work with brands such as Unilever, Goldman and Dell.
“I am thrilled to be joining the team at CrushIQ,” says McCormick. “The agency is doing amazing work with their deep creative talent, tactical and strategic mindset and unique industry insights. I’m excited to apply my expertise in ways that will build on the agency’s success.”
McCormick joins CrushIQ in their Wilmington, NC offices on December 2, 2013.
CrushIQ is a digital marketing and consulting firm dedicated to providing insightful and innovative digital and mobile strategies and consulting to their clients. The firm’s services include digital strategy development, implementation and consulting, digital and mobile marketing, brand content creation and publishing, social engagement and monitoring, online reputation management, web design and programming, SEO, training and analytics.
CrushIQ is the sister agency of Maximum Design & Advertising, a full-service destination, resort and lifestyle marketing firm founded in 1998.